Virtual Bookends: Revenue Your Events Leave Behind
The Big Thing
Most in-person events begin and end abruptly—missing huge opportunities for connection and profit. Virtual sessions before and after your event can boost revenue by 15-30% and deepen attendee engagement.
Why It Matters
Attendees demand more: Networking > content for most participants.
ROI: Low-cost + low commitment = high-impact experience
Rising competition: Attendee dollars are harder to win.
The Smart Solution
Virtual bookends create momentum before and after your event.
Pre-event sessions:
Preview topics to spark interest and dialogue.
Offer sponsors a head start with direct audience introductions
Spark connections ahead of the big game
Post-event follow-through:
Facilitate "missed connections" meetups.
Recap key takeaways and event highlights.
Run focused feedback and accountability sessions.
💰 The Revenue Play
Tiered tickets: Add a premium option for virtual extras.
Sponsor advantage: First exposure via intimate engagement
Expanded engagement: Offer new benefits or exclusive access passes.
What's Next
Review your event’s timeline.
Choose one pre-event topic or sponsor to test
Select a high-interest topic for a post-event session
Contact Heard to strategize and execute
